Maybelline New York Lasting Drama Gel Liner in 36H is the new variant of the old cult classic gel liner by Maybelline. It promises more colour, more intensity and improved formula. I love gel liners and was bound to give this a try. The packaging has changed and now the Gel liner pot is less bulky and more compact. Its a square packaging as opposed to the round tub earlier. The brush is exactly the same and still fabulous. This new formula is more intense definitely compared to the earlier one and more black. Its a glossy finish compared to a matte finish earlier but it dries down to a semi-matte finish. There is absolutely no shimmer. The texture is really smooth and glides like a dream. The brush picks up the product easily and one stroke is enough to give perfect colour on the lid as well as waterline. Nobody wears a liner for 36 hours but this stayed on my lids for more than 10 hours which is commendable. On the waterline, it stayed for around 5 hours after which there was little fading but it did not disappear completely. There was absolutely no smudging and its completely waterproof. Overall, I like this formula better since its more intense black which I absolutely love!
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Beautiful review Mily, the swatches looks great, don’t know why Maybelline is coming up with 12, 24, 36 hour formula :/ they should rename their product and then launch it, I think this way they would get better publicity but nonetheless, their products are worth the price!
Thank you Arzoo..yes definitely…..there is no point relaunching the same products with different staying powers:P but still a great budget gel liner!
such an intense color…really nice 🙂
Thank you so much Manasi for dropping by…..:) A pleasure to have you here 🙂
Sounds great! I was thinking of getting this. Well reviewed Mily 🙂
Thank You so much Laks…its a great Budget gel liner!
Good review Mily. I have used the old one in this, which was good too. Will surely check this out..
Thank you so much Harine….glad you liked the review 🙂